Our story • TYLER HUBBARD'S HUBB CAPS

IF I WOULDN'T WEAR IT, I AIN'T SELLING IT

01 · Where it started

I live in a hat.

On stage, in the truck, out on the water, around the house. And I could never find enough that fit right and felt like me.

So we started making our own. Hubb Caps comes down to one rule: if I wouldn’t wear it, I ain’t sellin’ it. Good cotton, real details, and a fit you’ll reach for every single day.

Tyler Hubbard on the road

02 · The fit standard

Premium is in the details.

Heavy washed cotton and washed denim. Structured shapes that hold, unstructured ones that break in easy. And the finishing touches most artist hats skip.

  • Official Licensed Realtree Edge camo

    Official Licensed Realtree Edge camo

    Shop The Patch Trucker
  • Antique bronze buckle on the denim

    Antique bronze buckle on the denim

  • Raised 3D-embroidered HUBB CAPS logo

    Raised 3D-embroidered HUBB CAPS logo

  • HC monogram on the left side panel

    HC monogram on the left side panel

Tyler Hubbard on God Makes The Good Stuff

03 · The line on the hats

God Makes The Good Stuff.

“God Makes The Good Stuff” came out of “5 Foot 9,” and it’s stuck with me ever since. It’s a reminder to slow down and notice what’s already good. Putting it on a hat just made sense: it says what I believe without having to say much at all.

04 · Now

Fall is hat season.

Six new hats for fall at $35, plus two new youth sizes at $30. One for you, one for the kid.